Post by account_disabled on Feb 22, 2024 5:40:58 GMT -5
The pinch of salt. . Trusting our tools Would you make a multimillion dollar business decision based on a number that your competitor could manipulate at will Well chances are you do and the number can be found in Google Analytics. Ive covered this extensively in other places but there are some major problems with most analytics platforms around How easy they are to manipulate externally How arbitrarily they group hits into sessions How vulnerable they are to ad blockers How they perform under sampling and how obvious they make this For example did you know that the Google Analytics API v can heavily sample data whilst telling you that the data is unsampled above a certain amount of traffic within date range Neither did I until we ran into it whilst building Distilled ODN.
Similar problems exist with many Search Analytics tools. My colleague Sam America Mobile Number List Nemzer has written a bunch about this did you know that most rank tracking platforms report completely different rankings Or how about the fact that the keywords grouped by Google and thus tools like SEMRush and STAT too are not equivalent and dont necessarily have the volumes quoted Its important to understand the strengths and weaknesses of tools that we use so that we can at least know when theyre directionally accurate as in their insights guide you in the right direction even if not perfectly accurate.
All I can really recommend here is that skilling up in SEO or any other digital channel necessarily means understanding the mechanics behind your measurement platforms which is why all new starts at Distilled end up learning how to do analytics audits. One of the most common solutions to the root problem is combining multiple data sources but . Combining data sources There are numerous platforms out there that will defeat not provided by bringing together data from two or more of Analytics Search Console AdWords Rank tracking The problems here are that firstly these platforms do not have equivalent definitions and.
Similar problems exist with many Search Analytics tools. My colleague Sam America Mobile Number List Nemzer has written a bunch about this did you know that most rank tracking platforms report completely different rankings Or how about the fact that the keywords grouped by Google and thus tools like SEMRush and STAT too are not equivalent and dont necessarily have the volumes quoted Its important to understand the strengths and weaknesses of tools that we use so that we can at least know when theyre directionally accurate as in their insights guide you in the right direction even if not perfectly accurate.
All I can really recommend here is that skilling up in SEO or any other digital channel necessarily means understanding the mechanics behind your measurement platforms which is why all new starts at Distilled end up learning how to do analytics audits. One of the most common solutions to the root problem is combining multiple data sources but . Combining data sources There are numerous platforms out there that will defeat not provided by bringing together data from two or more of Analytics Search Console AdWords Rank tracking The problems here are that firstly these platforms do not have equivalent definitions and.